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Regular Meeting Plus: The Essential Elements of Every Author’s Online Marketing Strategy

When
23 Apr 2016
10:00 AM - 12:00 PM
Location
Palmer Library

Regular Meeting -at the

You must be 18 years of age or older to attend any GLVWG function.

10:00 - 10:50 Success Stories, Introduction of new members, Officer reports.

Coffee Tea and Goodies.

11:00 - 12:00 Morning program:

The Essential Elements of Every Author’s Online Marketing Strategy - Morning Session

In the morning session, designed for writers beginning their marketing plan, Lafferty will discuss setting realistic goals, website basics and best practices, social media platform, Email marketing, automation tools and time management.

Afternoon workshop:

1:30 - 3:30

Intensive Workshop: The Essential Elements of Every Author’s Online Marketing Strategy

In the afternoon intensive, attendees will leave with a comprehensive understanding of the dynamics and components of an effective online branding and marketing strategy, as expected by today’s literary agents and publishers.

Members free, non-members $15.00.

You must be 18 or older and register to attend the afternoon workshop:

Don Lafferty’s short fiction has appeared in NEEDLE MAGAZINE, CRIME FACTORY MAGAZINE, SHOTGUN HONEY and a number of other markets and anthologies. He’s written corporate communication, marketing and advertising copy, and feature magazine articles.

Don is a regular speaker, teacher and the Chief Marketing Officer of the digital marketing agency, Mingl Marketing Group. He’s a member of the Liars Club, the social media director of the Wild River Review, and serves on the board of directors of the Philadelphia Writers’ Conference.