Greater 
Lehigh Valley
Writers Group
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Afternoon Workshop: Brand First, Then Promote. Geoff and Judy Mehl

  • 25 Feb 2017
  • 1:30 PM - 3:30 PM
  • Palmer Library - See Contact Page for directions

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GLVWG

Afternoon Workshop

You must be 18 Years of age or older to attend this workshop

Workshop: Brand First, Then Promote.

Geoff and Judy Mehl

 An overview of the nine steps of building an individual marketing plan for authors and series characters. How to take charge of and make shrewd decisions on selling your work, and how the process can improve your writing.

Points that will be covered:

  • Identity/Image,
  • Setting Goals,
  • Market Research,
  • Unique Selling Propositions,
  • Identifiers,
  • Publicity,
  • Public Relations,
  • Advertising,
  • Measurement 

Both Geoff and Judy are former journalists and have many years of experience in marketing and public relations, primarily in higher education. She’s the author of four mystery novels; he’s the author of two thrillers and three books on sustainable landscaping.


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Non-Member $15

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